Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.
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Advertising Management – Rajeev Batra, John G. Myers, David A. Aaker – Google Books
Discover Prime Book Box for Kids. Get to Know Us. Myers, Unif of California, Berkeley. I recommend it for anyone with the least interest in marketing. We don’t recognize your username or password. There’s a problem loading this menu right now.
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The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, mers control.
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Advertising Management, 4th Edition
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Read more Read less. The fifth edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. Showing of 2 reviews.